Privacy & Security – Primo Comfort

Privacy & Security


Protecting your privacy is important to us. Accordingly, we have adopted this privacy statement to serve as the foundation for internal policies and procedures. This ensures that your personal information is always respected and handled in a safe and responsible manner.

All information we collect during the order process, which ranges from required personal data such as your name/address, to facts about your purchasing patterns, is then stored on secure servers. We use personal information only for purposes of administering our business activities, providing various services and making available other offers to our present and prospective customers. This privacy statement is intended to help you understand what information we collect, how we use it, the steps we take to safeguard the information and, under certain circumstances, how it is protected when we share it with third parties or with our affiliated companies.

When you provide personal information at this web site or at our call centers or mail order handling centers or through our authorized third parties, you are consenting to our policies, as described in this document, on how we will collect, manage and use your personal information.

Your information may be used in several ways:

  • To improve the content of our web site.
  • To enable us to process, validate and verify customer orders.
  • To notify customers about updates to our web site.
  • To develop new services and features for our customers.
  • To allow us to personalize the advertising, based on customer purchasing habits.
  • To contact customers for marketing purposes.

We occasionally use third party providers to facilitate certain aspects of our service, and these service providers may be supplied with necessary amounts of data for the purpose of providing services to our customers and fulfilling the orders. We strive to ensure that the companies we use as our business partners support our commitment to privacy protection in their handling of personal data about our customers. We maintain organizational and technical safeguards to protect the confidentiality of all personal information about our customers against any unauthorized access, accidental loss, misuse of information or alteration.

Children's privacy

This web site is not directed towards children and we do not knowingly collect any personal information from children under the age of 13 years.


We may use your e-mail address to send you information on new product offerings and special offers. We will not sell or rent your e-mail address to outside marketing companies.

You may also receive similar promotional information via e-mail from our affiliated companies. If you do not want to receive e-mails with promotional information from us or any affiliated companies in the future, please let us know by sending us an e-mail using using our form on the Contact Us page. If you receive an e-mail with promotional information from us, you may also unsubscribe at any time by clicking on the "unsubscribe" link at the bottom of the e-mail. You may also write to us at the customer service address found on our Contact Us page.

Direct mailings

We may use your name and postal address to send you printed mailings from us. We may also share such information with our affiliated companies or to other selected reputable direct marketing companies who may have offers and products of interest to you.

If you do not wish to receive offers from non-affiliated third parties via direct mail, please send an a-mail using our form on the Contact Us page. In the e-mail, please include your name and postal address that you would like us to remove from those lists.

We also recognize that some of our customers do not want to have direct mail from us. If you do not wish to receive our own direct mail promotions (or from our affiliated companies), please, send an e-mail using our form on the Contact Us page. Please, include your name and the postal address that you would like to have excluded from such direct mail promotions. However, it could take several weeks for such mailings to stop, as we schedule and print our mailings well in advance.


In certain instances, we may disclose your personally identifiable customer information when there are reasons to believe it is necessary to contact, or bring legal action to protect your rights, our rights or others rights. If we believe it is required by law, we may also disclose your personally identifiable information.

In the unlikely event that Primo Comfort is sold, or substantially all of its assets are acquired by another company or individual, customer information may be one of the transferred assets and the information may therefore be used by this third party acquirer in accordance with such sale of business.


Don't worry - your order is secure on our website. Protecting the safety of your personal information, such as credit card information etc, is important to us. This web site includes a variety of technical, administrative and physical safeguards, so you can enjoy your shopping without unauthorized access to your information. Ordering online from this site is as secure as ordering via a catalog or using a credit card at a store. We use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our web site. We use SSL (Secure Socket Layer Protocol) so that your credit card numbers travel directly to our server encrypted in absolute safety. You may want to check your internet settings to make sure that your browser is in compliance with this encryption technology. After we receive your order, we protect all of your private information behind a network security system called a "firewall". All of our consumer data is stored on secure servers.

Changes to the privacy statement

By using our web site, you consent to the collection and use of your personal information as described in this document. We reserve the right to modify or change this policy from time to time. We therefore encourage you to periodically review our current privacy policy.